Tehran - BORNA - “In line with the directives of the Supreme Leader emphasizing the need to ‘master the depth of artificial intelligence’ and with the aim of enhancing the speed, accuracy, and quality of content production in the country’s media, the first comprehensive Persian-language AI platform, named Borna AI, has been developed and launched for Borna News Agency by Saba Advanced Computing Technologies Development Company,” said Yaser Sadeghi, CEO of Borna News Agency.
According to Sadeghi, this system, serving as the first indigenous all-in-one media toolkit, offers a complete range of natural language processing, multimedia content creation, and optimization services through the Telegram platform for journalists and public relations professionals.
Sadeghi explained that Borna AI has been designed to facilitate and improve the work of journalists and PR specialists, providing an advanced suite of content production and processing tools. Key features include:
Goush-Negar (transcriptor): Advanced and accurate speech-to-text conversion.
Matn-Yar (Editorial assistant): summarization, tone adjustment, and localization of content tailored to algorithms and rules of social media platforms such as Instagram, X, and LinkedIn.
Video-Negar (Video editor and content creation): automatic extraction of text from video and real-time subtitle generation without the need for external software.
Additional tools include Chekideh-Navis for analyzing and summarizing lengthy documents to quickly access key information, Khosh-Khan (text to Audio) for converting text to broadcast-quality audio, Khabar-Yar for generating news content based on professional journalism standards, and Zirnevis-Yar for multilingual subtitle translation and generation for videos. The platform also features automatic language detection and specialized translation between five key news languages: Persian, English, Arabic, Turkish and Hebrew.
“The spread of AI is accelerating, and we have no time to waste,” Sadeghi concluded. “We must equip ourselves with AI tools, as this technology is not intended to replace humans, but to assist, facilitate, and enhance human capabilities and efficiency.”
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